Friday, August 20, 2010
AAA MID-ATLANTIC & MICHAEL WALTRIP RACING ANNOUNCE PARTNERSHIP ON MARTIN TRUEX’S NO. 56 TOYOTA
AAA MID-ATLANTIC & MICHAEL WALTRIP RACING ANNOUNCE PARTNERSHIP ON MARTIN TRUEX’S NO. 56 TOYOTA
DOVER, Del. – Michael Waltrip Racing announced today AAA Mid-Atlantic will join Martin Truex Jr. ’s No. 56 NAPA AUTO PARTS Toyota as an associate sponsor at the Sept. 26 NASCAR Sprint Cup race at Dover International Speedway.
The company’s decal will adorn the No. 56 Toyota’s lower quarter panels during the AAA 400 at the Monster Mile.
In addition, AAA will be conducting the AAA Ultimate Monster Mile Sweepstakes which will include heavy involvement from Michael Waltrip Racing, especially Truex. The winner of the month-long sweepstakes will receive four tickets to the AAA 400, a meet and greet with Truex along with garage access passes, a pre-race tour of the No. 56 hauler, a pre-race meal with the Michael Waltrip Racing Team and participation in the pre-race driver introductions. Truex will record radio spots and AAA plans to feature the No. 56 Toyota in promotional collateral.
AAA Mid-Atlantic is based in Wilmington, Delaware, and serves nearly four million members in New Jersey, Delaware, Maryland, Pennsylvania, Virginia and the District of Columbia, with personal insurance, financial, automotive and travel services through 53 retail branches, regional operations centers and the Internet, at aaa.com/community
Company officials said it is no coincidence Truex, a Mayetta, N.J. native, will carry the AAA Mid-Atlantic decals.
“Our area of the country is very passionate about racing particularly NASCAR,” said Matthew Haas, Director, Partnership & Event Marketing, AAA Mid-Atlantic. “Sunday’s race in Dover is one of the biggest sporting events of the year and we couldn’t pass up an opportunity to add to the excitement of the AAA 400 by supporting one of our own in Martin Truex Jr. We have a lot of AAA members in the area who are big supporters of the Truex family.”
Truex said he appreciated the support.
“A lot of people don’t realize the amount of interest in racing in this area,” said the 30-year-old Truex whose father Martin raced and whose younger brother Ryan is a champion driver for MWR. “Dover is as close (about 150 miles) to my hometown in New Jersey as we get so it’s always a special weekend for me when we go there.”
MWR fields fulltime NASCAR Sprint Cup teams for Truex and David Reutimann as well as a K&N Pro Series entry for Ryan Truex. MWR along with Gary and Blake Bechtel co-own Diamond-Waltrip Racing that fields a fulltime Nationwide entry for Trevor Bayne.
ESPN will broadcast the race at 1 p.m.
Contact: Eric Goldscher, Aquarius Sports & Entertainment 240-547-3483
Contact: Matthew Haas, AAA Mid-Atlantic 302-299-4434
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