Monday, May 04, 2009

Lowes Foods To Partner With Michael Waltrip Racing

Winston-Salem, N.C. – Lowes Foods and Michael Waltrip Racing have teamed up to race for the checkered flag in three races this season at Lowe’s Motor Speedway in Concord, N.C. Lowes Foods is proud to be an associate sponsor of the No. 00 Aaron’s Dream Machine Toyota and No. 55 NAPA AUTO PARTS Toyota as David Reutimann and Michael Waltrip compete in the NASCAR Sprint Showdown for a spot in the All-Star Race on Saturday, May 16th.

Lowes Foods associate sponsorship will continue with the two Michael Waltrip Racing entries for the Coca-Cola 600 on Sunday, May 24th. Lowes Foods also announces their primary sponsorship of the No. 99 Toyota Camry driven by David Reutimann in the NASCAR Nationwide Series race on Friday, October 16th.

“Being a North Carolina based company, Lowes Foods is proud to partner with Michael Waltrip Racing and sponsor a car in NASCAR,” said Lisa Selip, Director of Marketing for Lowes Foods. “Lowes Foods customers are NASCAR fans and we are excited for the opportunity to connect with them outside of our stores.”

“It’s great to have Lowes Foods as a Michael Waltrip Racing partner,” said Michael Waltrip, driver of the No. 55 NAPA AUTO PARTS Toyota and founder of Michael Waltrip Racing. “Lowes Foods is where I do my grocery shopping and I want my fans to know about the quality and variety they offer at affordable prices.”

As part of this partnership, Lowes Foods customers will receive one free entry to Michael Waltrip Racing’s Raceworld USA when a valid Lowes Foods receipt over $25 is presented at the entrance during the month of October. Additionally, Lowes Foods will hold a sweepstakes where two customers will have the opportunity to win a grand prize fantasy trip to the Bank of America 500 at Lowe’s Motor Speedway on October 17, 2009, a second place prize, a shopping cart race with David Reutimann worth $500 of free groceries or a third place prize, a $250 Lowes Foods gift card and a Michael Waltrip Racing prize pack.

Founded in 1954, Lowe’s Food Stores, Inc. (Lowes Foods) employs 8,500 people and operates 109 stores in North Carolina, South Carolina and Virginia. The company is focused on offering fabulous, fresh foods and groceries at a great value in an environment that is fast and easy to shop. Its customer-service focus has led it to develop innovative services such as Lowes Foods To Go personal shopping service and to offer customers the services of a Corporate Nutritionist. Information about these and other services may be found at

Over a decade ago, Michael Waltrip established a modest family-owned NASCAR Nationwide Series team in Sherrills Ford, N.C., called Michael Waltrip Racing (MWR). In 2007 when TRD, U.S.A. (Toyota Racing Development) entered competition in both the NASCAR Sprint Cup Series and Nationwide Series, Waltrip developed a strong partnership with Toyota to field three full-time Toyota Camrys at the pinnacle of the sport while maintaining the integrity of his championship caliber Nationwide team. In the midst of building three NASCAR Sprint Cup teams from the ground floor, Waltrip commenced the construction of a 140,000 sq. ft shop in which his two NASCAR Sprint Cup Series teams and Nationwide Series team are housed today along with JTG-Daugherty’s No. 47 Toyota Camry.

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