ATLANTA (Jan. 7, 2010) – Aaron’s, Inc. (NYSE: AAN) is already a winner when it comes to this year’s BCS National Championship football game between the University of Alabama and the University of Texas. As a corporate sponsor of both universities’ athletic programs, Aaron’s is guaranteed a victory no matter which team wins tonight’s game and will create a celebratory race program for the winning school that incorporates Aaron’s NASCAR Sprint Cup Series race team.
Aaron’s plans to produce a special National Championship paint scheme that will be featured on their NASCAR Sprint Cup Series racecar driven by David Reutimann. If the
“Aaron’s is in a unique position to be able to commemorate the achievements of this year’s national football champion with our racecar program,” stated Robin Loudermilk, Chief Executive Officer of Aaron’s, Inc. “We look forward to unveiling this racecar during a celebration on campus just before it goes to the racetrack to compete. We can’t think of a better way to honor the winning team’s achievements.”
“This paint scheme is going to be a huge hit with fans, and it’s a privilege for me to be able to drive this car,” said driver David Reutimann. “But the pressure is going to be on me to win. Aaron’s is in a ‘no-lose’ situation with these two great football teams, so I am going to have to get this car to victory lane to keep the winning going.”
The racecar program will be supported with a traveling showcar that will make appearances at Aaron’s stores throughout the winning state weeks before and after the race. Aaron’s is also making available a limited edition line of collectable merchandise that will include a 1/24-scale die cast replica of the racecar and a racing t-shirt. The merchandise will be available exclusively at Aaron’s stores in the winning state, the winning university’s bookstores, the MWR trackside merchandise trailer and at www.shopaarons.com.
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