Friday, November 06, 2009

Little Debbie® Brand Renews Sponsorship of Marcos Ambrose and JTG-Daugherty Racing for 2010 NASCAR Sprint Cup Season

Collegedale, Tenn. (November 6, 2009) – McKee Foods, a family bakery best known for their Little Debbie® brand, announced today that they will once again sponsor ‘Awesome Aussie’ Marcos Ambrose and the No. 47 JTG-Daugherty Racing Toyota Camry in 2010.

Chris McKee, EVP of Marketing & Sales, says the sponsorship of Ambrose has paid dividends in 2009. “Marcos is a tremendous driver and a great spokesperson for our Little Debbie brand. Little Debbie is all about adding simple fun and enjoyment to life and Marcos’ ever-present smile and upbeat attitude really illustrates our brand message. We are impressed with his performance in his first full season in NASCAR Sprint Cup racing and we are excited about the possibilities for next year. 2010 will mark the 50th anniversary of the Little Debbie Brand –so it’s a big year for Little Debbie and I think it is going to be a big year for Marcos and JTG-Daugherty Racing.”

2010 will mark the fifth consecutive season that Little Debbie has been a business partner with JTG-Daugherty Racing. Team co-owner Tad Geschickter is proud of the partnership. “Little Debbie is a great, family-oriented brand and we are proud to help promote their products. In a year when many sponsors are leaving the sport, I’m thankful for their continued support of our team. We look forward to rewarding them with an even bigger return next season on the track and in the stores.”

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