Friday, November 06, 2009


ATLANTA, GA (November 5, 2009) – For the third and final time in 2009, Aaron’s, Inc. of Atlanta, GA (NYSE: AAN), the Aaron’s Outdoors television program and Mossy Oak Brand Camouflage will bring a special camouflage paint scheme to the track. On Saturday Nov. 7, the No. 99 Aaron’s Dream Machine will be transformed into the Aaron’s Outdoors Mossy Oak Camry for the NASCAR Nationwide Series (NNS) O'Reilly Challenge at Texas Motor Speedway.

NNS rookie sensation Trevor Bayne will pilot a Michael Waltrip Racing Toyota Camry sporting the Aaron’s Outdoors logo and Mossy Oak Brush pattern, following in the footsteps of David Reutimann and Ken Butler III who drove camo-colored Aaron’s Dream Machines earlier this season at Atlanta Motor Speedway and Lowe’s Motor Speedway, respectively.

As part of the promotion, Aaron’s has given away six of nine camouflage replica helmets bearing the signatures of Bayne, Reutimann and Butler. With the final running of the camo design, the final three helmets will be award to fans through a national register-to-win sweepstakes. Fans have the chance to be a part of this final drawing by visiting Registration ends on Nov. 4. An independent judging organization will choose three lucky winners from the thousands of fans who have registered.

Aaron’s has had ownership in the Aaron’s Outdoor television program since 2007 and this campaign will promote the partnership of the Aaron’s Outdoors, Aaron’s motorsports teams and Mossy Oak Brand Camo. It is designed to appeal to avid and casual outdoorsmen and NASCAR fans.

The specialized racecars and helmet sweepstakes will be promoted through a combination of television, radio and print advertising along with a comprehensive Internet program all designed to drive fans to learn more about Aaron’s and Aaron’s Outdoors.

“The first two Aaron’s Outdoors Mossy Oak paint schemes have been very successful,” noted Aaron’s Chief Executive Officer, Robin Loudermilk. “NASCAR fans as well as fans of outdoors sports have really responded to the coming together of two of our biggest marketing platforms. We’re really excited to now bring this campaign from the Southeast into Texas.”

Trevor Bayne was also enthusiastic when discussing the opportunity to get behind the wheel of the camo Aaron’s Dream Machine. “To be a part of a program like this with Aaron’s, Mossy Oak and Aaron’s Outdoors is unbelievable,” Bayne said. “I can’t thank them enough for letting me help promote this great partnership. I look forward to bringing home an excellent finish in the Aaron’s Outdoors Mossy Oak Dream Machine on Saturday.”

“Seeing the Aaron’s Outdoors logo on the racecar with the Mossy Oak pattern is something I would never have dreamed of,” said Jarrod Brannen, host of Aaron’s Outdoors. “Aaron’s involvement has taken this show to a completely new level and it makes me proud to be associated with a corporation of this caliber.”

About Aaron’s, Inc.
Aaron’s, Inc. (NYSE: AAN), the nation’s leader in the sales and lease ownership and specialty retailing of residential and office furniture, consumer electronics, home appliances and accessories, has more than 1,615 Company-operated and franchised stores in 48 states and Canada. Founded in 1955 by entrepreneur R. Charles Loudermilk, Sr. and headquartered in Atlanta, Aaron’s has been publicly traded since 1982.

About Aaron’s Outdoors Television
Aaron’s Outdoors TV is featured on CSS and the Pursuit Channel with host, Jarrod Brannen. Jarrod, along with his wife and five children, bring viewers an up close and personal look to some of North America's best game and fishing opportunities. By visiting their website,, you can learn more about the show and how the Brannen Family continues to make time for traditions.

About Mossy Oak Brand Camo
Mossy Oak/Haas Outdoors Inc., headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak ( Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, Mossy Oak Interactive, LLC, Nativ Nursery and Mossy Oak Properties.

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