Friday, May 14, 2010 & Michael Waltrip Racing Announce New Sponsorship of Martin Truex’s No. 56 Toyota

DOVER, Del. – Sponsor decals from the likes of NAPA, Goodyear and Bass Pro Shops have hugged Martin Truex’s No. 56 NAPA AUTO PARTS car all season. Soon, however, a monkey will rock the Toyota Camry’s rocker panel as the newest edition to the Michael Waltrip Racing team.

On May 14, two days before the NASCAR Sprint Cup Autism Speaks 400 race, Truex and Waltrip will unveil the iconic monkey’s placement on the blue and yellow car’s lower-quarter panel.
The marriage of Waltrip’s renowned racing team with the ever-expanding Edenton, N.C.-based online tire retailer promises to benefit NASCAR fans and tire consumers alike, said Tully Ryan, CEO.
"Our goal as a company is to bring consumers, installers and distributors together to improve the online tire buying experience, and we hope our presence on the No. 56 car will motivate the entire tire industry to root for Martin Truex and Michael Waltrip Racing," Ryan said. “Like Michael Waltrip Racing, we are a young, growing company, and this partnership will help us reach a whole new demographic of NASCAR fans. We hope this relationship grows in the coming years.”
Although currently sponsors celebrated NASCAR Camping World Truck Series driver Mario Gosselin, this will be the company’s first official sponsorship of a Sprint Cup team, and Truex said he is honored the monkeys chose Michael Waltrip Racing.

"We're glad saw the value in Michael Waltrip Racing," Truex said. "We're building a ton of momentum here and feel like will serve as a really cool partner as we continue ramping up. I’d like to have visit victory lane with us."

Michael Waltrip Racing fields full-time NASCAR Sprint Cup teams for Truex and David Reutimann as well as a K&N Pro Series entry for Ryan Truex. Along with Gary and Blake Bechtel, Michael Waltrip Racing, co-owns Diamond-Waltrip Racing, which fields a full-time Nationwide entry for Trevor Bayne. boasts a revolutionary business model harnessing, complementing and supporting a supply chain of more than 100 tire distributors and 2,000 local tire dealers located across the U.S. and Canada. Through the innovative Web site, customers select discount name brand tires and choose the preferred neighborhood installer where they will be delivered -- in most cases, by the next day. Recent market research indicates customers value the Web site’s competitive pricing, convenience and user-friendly interface.

No comments:

Post a Comment